Based on experience and current observation of others, emotional investing without technical and fundamental analysis will get you burnt every time. There is no room for emotion in investing unless you are the one causing / manipulating the emotion.
I enjoy solving complex problems, and identifying and analyzing trends. I studied business finance to pursue a career in equity research, and now cover the consumer staples and consumer discretionary sectors for Bidness Etc.
Retta Matson is a business advisor writes Blogs and Articles on many topics including office for start up business, setting up internet business etc. To know more about starting software business he recommends you.